“TravelBook.Cities” Project was created with the support of the United States Agency for International Development (USAID) “Ukraine Confidence Building Initiative” (UCBI)
- BIG IDEA OF THE PROJECTTo create a narrative that will promote the unification of Ukrainians on the basis of common cultural values, interest in their own historical heritage and the discovery of the uniqueness of Ukrainian frontline cities
- POSITIONING OF THE PROJECTTravel Book is a fascinating journey into the world of unique cities of the country, created for little explorers
One of the main areas of cooperation between the project “TravelBook.Cities” project and the Novikova Agency is project management in organising offline presentations
Offline events
Four offline presentations took place in frontline cities of Kharkiv, Chernihiv, Mykolaiv and Zaporizhzhia. The events were held in accordance with all safety standards and in cooperation with local authorities
Presentation of a book about Kharkiv with the participation of author Serhiy Zhadan
The presentation in Mykolaiv took place at the M.L. Kropyvnytskyi Central City Library
The project team presented the book about Zaporizhzhia in the Nezlamnyi Hub
Well-known guide Erwin Miden joined the presentation of the book about Chernihiv
More than 240 visitors to the event, including the Temporary Acting Minister of Culture and Information Policy, representatives of the Ministry of Youth and Sports, cultural figures, opinion leaders and educators
GALA PRESENTATION OF THE PROJECT ‘TRAVELBOOK.CITIES’ PROJECT IN KYIV
On the 16th of April, Iryna Taranenko, the author of the ‘’TravelBook‘’ project, together with Taras Topolya and Oleh Mykhailuta (Fagot), presented the project in Kyiv. Also, from the 17th to the 23rd of April, Kyivstar TV initiated charity cartoon screenings that were open to anyone.
“TravelBook. Cities” was created with the
support of the United States Agency for International Development (USAID) Ukraine Confidence Building Initiative (UCBI). Project partners: Ukrzaliznytsia, 1+1 media, Kyivstar TV, Novikova Agency, Gulliver shopping mall, Oscar cinema network, Morshynska TM, VIVA magazine, and Campari Ukraine.
On the 16th of April, Iryna Taranenko, the author of the ‘’TravelBook‘’ project, together with Taras Topolya and Oleh Mykhailuta (Fagot), presented the project in Kyiv. Also, from the 17th to the 23rd of April, Kyivstar TV initiated charity cartoon screenings that were open to anyone.
“TravelBook. Cities” was created with the
support of the United States Agency for International Development (USAID) Ukraine Confidence Building Initiative (UCBI). Project partners: Ukrzaliznytsia, 1+1 media, Kyivstar TV, Novikova Agency, Gulliver shopping mall, Oscar cinema network, Morshynska TM, VIVA magazine, and Campari Ukraine.
The team of partners involved in the project:
- THE UNITED STATES AGENCY FOR INTERNATIONAL DEVELOPMENT
- 1+1 MEDIAMEDIA PARTNER
- KYIVSTAR TV
- MORSHYNSKA
- VIVA!MEDIA PARTNER
- THE OLD LOIN PUBLISHING HOUSE
- UKRZALIZNYTSIA
- CAMPARI UKRAINE
The second main area of cooperation between “TravelBook. Cities” project and Novikova Agency - Media Relations
MEDIA RELATIONS
Development of a communication strategy
Support for the brand's entry into the market. Media audit and analysis of competitors
Content
creation
creation
Preparation, approval and effective use of content to achieve the client's business goals
Organising interviews
Support in all stages from the journalists' request to the final publication of the interview
Writing
Press releases
Press releases
Preparation of a press release, approval and distribution of the text to the most relevant media
Media activity during the “TravelBook.Cities” project
1,7М
users
reached during the active phase
266
publications
about the project in regional and national media
Examples of publications in the media about the project
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