The Travel Book:
Crimea is Ukraine
The project "TravelBook. Crimea is Ukraine" was created with the support of the Ukrainian Cultural Foundation
- BIG IDEA ПРОЄКТУThe project aims to highlight, preserve, and develop the unique cultural heritage of the indigenous peoples of Crimea. The initiative aims to raise awareness of the temporarily occupied peninsula, preserve historical memory, and support the local community and IDPs
- PROJECT POSITIONING"TravelBook. Crimea is Ukraine" is an exciting journey into the world of unique cities of the country, designed for young explorers.
Cooperation between Books&Cartoons and the communication agency Novikova Agency was carried out in several areas, one of which was project management
The exhibition, presented in two languages - Ukrainian and Crimean Tatar, was open for two weeks on the second and third floors of the Gulliver shopping center with free entry for all visitors
As part of this area, the visual identity of the project "TravelBook. Crimea is Ukraine", invitations for officials, postcards, stickers, printed posters on pvc and paper, created and posted a video on the screens of the Gulliver shopping center, organized a presentation of the project with the invitation of the leadership of the Mejlis of the Crimean Tatar people, The Representative Office of the President of Ukraine in the Autonomous Republic of Crimea, the Ministry of Culture and Strategic Communications of Ukraine, the Ministry of Foreign Affairs of Ukraine, the State Service for Ethnic Policy and Freedom of Conscience, the Kyiv City State Administration, cultural figures, opinion leaders and educators
On October 17, 2024, as part of the project presentation, a discussion panel was held in Kyiv to discuss the formation of a vision of the future cultural landscape of Crimea and its inseparable connection with Ukraine, and an illustrative exhibition "The Alphabet of Crimea" was opened.
On October 17, 2024, as part of the project presentation, a discussion panel was held in Kyiv to discuss the formation of a vision of the future cultural landscape of Crimea and its inseparable connection with Ukraine, and an illustrative exhibition "The Alphabet of Crimea" was opened.
The team of partners involved in the project:
- Ukrainian Cultural Foundation
- Espreso
- Ukrzaliznytsia
- Gulliver shopping center
The second area of cooperation of Novikova Agency on the project "TravelBook. Crimea is Ukraine" was the organization of media relations
MEDIA RELATIONS
Development of a communication strategy
Support for the brand's entry into the market. Media audit and analysis of competitors
Content
creation
creation
Preparation, approval and effective use of content to achieve the client's business goals
Organising interviews
Support in all stages from the journalists' request to the final publication of the interview
Writing
Press releases
Press releases
Preparation of a press release, approval and distribution of the text to the most relevant media
Media activity during the project "TravelBook. Crimea is Ukraine"
1,45М
users
Media coverage
1,2М
users
Coverage from the facades of the Gulliver shopping center
1,8М
users
TV coverage
10,8К
users
Social media coverage
100
Відвідувачів офлайн-презентації
4,5М
TOTAL COVERAGE
Examples of media publications about the project
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